Two interacting elements. The user dials a telephone keypad and the system (representing the database of the company) is recording the information and / or giving feedback to users.
If your company has a large input of calls for consultation or recurrent enquiries (e.g, price enquiry, inventory availability, ordering, status inquiry, balance inquiry, etc) It would be beneficial to have an employee on each phone line, and supplying / processing information 24 hours a day, and 365 days a year with no charge. If this is your case, then an IVR (Interactive Voice Response) integrated with the database of your company is the solution!.
There are successful stories of companies that benefit from this technology, like Cab services. They identify the telephone number of origin and dispatch the Taxi to the user in an automated form after confirmation (see: FCOTAXI). And also, banks allow almost any operation over the phone (transfers, balance inquiries, payments, etc). Likewise, companies with external sellers, use it for consulting inventory, pricing, delivery, etc.